Digital Marketing

Several hotels and restaurants in the world have been closing down for lack of customers and low sales. The recent study shows that most of these hotels were stuck with the traditional marketing system, or they did not have any marketing strategy at all. For any business to make a profit and win customers in the market, they must be keen on the following issues. They must have a digital marketing strategy that allows them to get customers from the internet. There are several ways of getting customers from the internet, including making ads on social media sites like Facebook. Such ads attract customers near the location and those that are visiting as well.

There are several advantages of digital marketing that companies can get in the hotel; industry. They can benefit from content marketing. Hotels have various products and services they offer. Using a digital platform, they can create posts on social media, videos, and also articles that can draw the attention of many people. Besides that, they can utilize the SEO option where they can make the website of the company easy to find by the customers both active and potential. With that, they can increase the traffic on their website and eventually convert the traffic into sales.

The other benefit is increasing their social media presence. Social media is the best marketing tool at the disposal of all companies. Those that have accepted that truth and used the tool have enjoyed benefits without measure. For example, McDonald’s has a strong social media presence, and through that, it gets to share what it has with active customers. Also, it gets to keep in touch and connect with new and engaged customers. The social media presence is strong; the conversion rate of customers to sales also goes high. The last benefit is that it allows the company to get the user experience and address the various issues presented. The digital platform will enable customers to say what they feel about the services and products with all honesty. From such feedback, the company can make changes and adjustments that can help boost sales. Customers talk about companies on social media; they criticize and also praise the services and products. Therefore, the digital platform can allow the company to get such feedbacks from its customers and make adjustments where necessary. It is the best way of getting connected with the customers throughout the year.

Several careers in Information Technology are crucial for the growth of the individual and also the nation. The career of interest and passion is a database administrator. For many years people never thought that the hotel industry would need a database administrator. It was a reserve for banks, learning institutions, and even hospitals. However, several international hotels require the services of a database administrator to help in running various operations.

The employees and staff that work in the database department of any organization will be skilled in using technology and the computer systems to perform various tasks. They employ the use of specific software that allows them to capture the complete information of the hotel. The information that these technicians handle is very sensitive and can make or destroy the organization when it falls in the hand of individual people. For that reason, the IT department has set up three database administrators to help the specialists keep the data of the business and customers safe from misuse and manipulation. Some manipulations could have been from within or outside the company.

Hygge Resorts gets various high profile guests from time to time, and their presence is drawn by the discretion of the hotel towards its guests. When the guests come, they need their privacy, and they also seek to keep a low profile and enjoy their time at the resort. For that reason, the personal and business or financial data of the guests have to be protected from all forms of hackers and intruders. That is where the organization brings in the database administrator to help with the work.

The database administrator also helps the organization keep the computers and the systems safe. Several companies get hacked, and information about clients and guests leaks out. For that reason, the company hired a database administrator to help in the security of the client’s information as well as the systems of the organization. The company enjoys safety if its data and also that of its customers. Cases like competitors stealing information on the company strategy are now gone and the company can assure its customers and stakeholders that all their private and financial data is safe.

Hygge Resorts is among the classy hotels in the country that receives both local and foreign guests. Most of its services and products are now online, and everyone everywhere looking for a serene environment can access the website and see for himself or herself. The IT department is the reason why the company has been making massive sales and attracting more customers. The department has done several tasks that have put the resort on the map of the country.

Guests like a place where they can relax and at the same time be in touch with the other world through the internet. The department has set up a 4G Wi-Fi that enables the guests to conduct their business as well as entertain themselves with the faster browsing speeds. Besides that, the department has made it possible for guests all over the country and the world to find the restaurant by a click of the button through Search engine optimization (SEO). The website of the restaurant can be easily accessed and seen by visitors.

Besides that, the department has set up mobile communications for the guests in all the rooms and various places throughout the restaurant. It makes it easy for the guests to call for help or any service they need with a click of a button. The rooms of the guests are well connected with some wireless connection, and the guests can call for help even when someone tampers or tries to cut the phone lines. The organization has also allowed the IT the autonomy they need to set up all the necessary platform for social media marketing. The team has made it possible for the sales team to get in touch with their customers and clients with ease and maintaining privacy. When the guests are at the hotel, they are assured of their privacy in the sense that their data is safe and cannot be compromised by any employee. The department also has made sure that payments made to the restaurant are secure. That gives clients confidence of their financial data remaining safe and free from hackers.

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

• Because it gives new readers context. What are you about? Why should they read your blog?
• Because it will help you focus you own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

• Why are you blogging publicly, rather than keeping a personal journal?
• What topics do you think you’ll write about?
• Who would you love to connect with via your blog?
• If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.